Global Fashion is a family-owned company established in January 2013 in Belgrade. The founders’ initial passion for high fashion laid the foundation for the Global Fashion brand, under which renowned global fashion labels have proudly been showcased over the past decade.
The founders envisioned creating a platform that would bring the global luxury fashion scene within the borders of the Republic of Serbia. With the ambitious goal in mind, Global Fashion inaugurated its first Exclusive Store in Belgrade in 2013.
Following 2013, the market recognized the strength and values that Global Fashion brought, despite the challenges faced during the tough decades of the Republic of Serbia. The idea was warmly embraced, evident in the successful opening of new Exclusive Stores. By 2019, with the proud unveiling of our flagship central store at Autokomanda, we had emerged as a leading fashion pioneer in the capital.
The selection of Autokomanda for the launch of our central Global Fashion Exclusive Store was not coincidental. This exceptional location, where numerous paths of Belgrade intersect, was chosen with the intent to provide our VIP clients with discretion, convenient parking, and time-saving convenience. Moreover, by choosing this position, our aim was to be accessible not only to the city center but also to clients from Senjak, Dedinje, New Belgrade, and across the city. These reasons stem from previous experiences, including challenges with parking, constrained city-center locations, and the imperative of maintaining our clients’ high discretion.
Our expansion continued in New Belgrade, recognizing this unique unit with its half-million inhabitants as an ideal setting for our new Exclusive Store. Proximity to business centers, private garages for VIP clients, and ample space for showcasing our complete looks all contributed to our decision. Following a successful presence, our clients indicated a need for greater capacity, prompting us to meet their expectations.
As a continuation of our growth and market discernment, in 2023, we made the decision to establish a sales location within the Galerija shopping center. This step isn’t just an expression of our success but also a response to brands’ and the market’s demand for us to join that prestigious space. Our presence in TC Galerija BW, starting from the autumn of 2023, signifies further strides toward new heights.
With pleasure, we share our tale of accomplishment with all fashion enthusiasts, and we pledge to keep you informed of all details through our website and Instagram profile.
