For true hedonists!

Carefully selected fashion brands, including Loro Piana , Brunello Cucinelli, Barba Napoli, Dsquared2, Santoni, Jacob Cohen,  Tagliatore, Fedeli, Fay, Hogan, Tod’s, Parajumpers, MooRER and Malo, have become available to all high fashion lovers in Belgrade, Serbia and region.

Raičević Global Company is a family company.

Founded in January 2013, the main activity of the company is the retail of renowned fashion brands. The vision of the company's founder was to adequately introduce, and educate, the market, in the Republic of Serbia, with the global world fashion scene of the 21st century.

In year 2013 the first retail facility
was opened in New Belgrade called
“Global Fashion”

The place where fashion hedonists had the opportunity to enjoy a pleasant ambience and, with top-level service, learn news from the world of fashion. Fashion brands have been carefully selected, including Loro Piana, Brunello Cucinelli, Dsquared, Santoni, Jacob Cohen, Barba, Tagliatore, Fedeli, Fay, Hogan, Tod’s, Parajumpers for all high fashion lovers in Belgrade.

After our values were recognized by the fashion market of the Republic of Serbia, and above all the city of Belgrade, the expected development of the company followed, through the opening of two new retail facilities in 2015. The first facility was opened in the renowned hotel “Crowne Plaza” in New Belgrade, and the second one in the “Outlet Park” in Inđija, where we could meet the fashion desires of our clients and members of the Global Fashion VIP Club.


First Global Fashion store

Global Fashion retail store open in New Belgrade.


Two new facilities

One facility in the renowned hotel “Crowne Plaza” and the other in the Outlet Park Inđija.


NEW exclusive store

Instead of two retail store, we are opening the most exclusive sales centre in the region.


We have a vision

We are changing, developing and expanding the vision to another location.

The Belgrade fashion market has recognized our values.

We gained huge trust and in September 2019, our commitment resulted in merging all stores into the most exclusive sales center in the region. At the place where the most important and busiest Belgrade roads intersect, at Autokomanda in Ustanička Street 12v, there is a two-storey space of over 500m2, uniquely designed, equipped according to the most modern world standards and with a large private parking lot.

We followed the needs and wishes of customers and, in the spirit of world metropolises, created a unique fashion oasis in which, both trendsetters and lovers of classics, find fashion brands that are in line with their hedonistic lifestyle.

We change and develop, but our love for fashion is always the same. We look forward to your visit and shared experience in the unique world of fashion.