Fay is a renowned luxury fashion brand with a rich history and a focus on exceptional craftsmanship. With its iconic work jackets and a range of outerwear, Fay embodies timeless elegance and authentic Italian style.

Brand legacy

Fay’s recognizable heritage can be traced back to the early 1980s in the US, where Diego and Andrea Della Valle discovered the exquisite work jackets worn by the esteemed Maine fire department. Recognizing their inherent sophistication, they acquired the valued Fay brand, renowned for its technical garments tailored for fishermen and firefighters and introduced it to Italy with a clear vision: to reimagine workwear for the discerning urban milieu.

The work jacket swiftly ascended to cult status, captivating everybody with “Fay 4 Ganci.” Evolving with time, it has undergone constant refinement, accompanied by an exclusive clothing range that accentuates outerwear. Exuding opulence through carefully curated materials with advanced treatments, meticulous craftsmanship, and ultra-practical designs, Fay sets itself apart.

Deeply ingrained in tradition and timeless elegance, Fay embodies the essence of authentic Italian outerwear, harmonizing innovative elements with enduring qualities. Each piece radiates style, excellence, and unparalleled versatility, epitomizing the epitome of luxurious refinement.

Iconic creations

4 Ganci

4 Ganci is the iconic jacket by Fay, known for its distinctive design and four-button closure. This jacket has become a symbol of style and quality, beloved by fashion enthusiasts worldwide.

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3 Ganci

3 Ganci is the renowned jacket by Fay, featuring a three-button closure and a timeless design. This jacket embodies the brand’s commitment to craftsmanship and style, making it a coveted piece for fashion-forward individuals.

Morning Coat

The Morning Coat by Fay is a timeless piece that exudes elegance and sophistication. Crafted with impeccable tailoring and attention to detail, this coat is a symbol of sartorial excellence. With its refined design and luxurious materials, the Morning Coat is a statement of style and class.

Romantic Coat

The Romantic Coat by Fay is an embodiment of femininity and romantic elegance. With its soft lines, luxurious materials, and meticulously crafted details, this coat exudes romantic charm. Its impeccable craftsmanship and luxurious design make it an irresistible choice for women who want to express their sophisticated side.

The art of fisherman and firefighters cloths

Fay celebrates the heritage and craftsmanship of these professions. Inspired by their functional and durable clothing, Fay brings these elements into the realm of fashion, creating garments that are both stylish and practical. With meticulous attention to detail and a commitment to quality, Fay’s collection pays homage to the traditions of fishermen and firefighters while offering a contemporary and luxurious twist.

Our selection of the Fay collection

Exclusive Store 1


Monday / Saturday: 09.00 – 21.00
Sunday: 12.00 – 20.00

Exclusive Store 2

Global Fashion 6

Monday / Sunday: 10.00 – 22.00

Outlet Store

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Monday / Friday: 11.00 – 19.00
Saturday: 10.00 do 18.00